Fastest Way to Earn “Street Cred”


Urban culture was once looked down on by the main stream culture of America. In the 1960’s and 1970’s, white people dressed and acted one way, and black people dressed and acted another way for the most part. Tensions were a bit more relaxed in the 1980’s, but when rap and hip-hop went more mainstream in the 1990’s with artists like Tupac and The Notorious B.I.G., the urban influence quickly spread through suburbia. What started as wearing baggy cloths and listening to rap music then led to certain products sales spiking over a few years due to this newly found, marketable culture. Once companies started to catch on, urban culture quickly became a cash crop for businesses. “Record label executives began to define the primary hip hop buyer as white, suburban, wealthy, teenagers who, since 1991,have been estimated to purchase between 60 to 80 percent (a debated statistic) of all…

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