What is it about the iPhone that makes it such an alluring piece of cellular technology? Do people look at it and think to themselves, “This is the greatest, fastest, most reliable phone for me?” or is it something else? The whole apple vs. every other manufacturer of cell phones battle is clearly shown throughout America today. Commercials show fights against other phones, they show how one is better than the other, and they also try to show what the most fabulous part about their own phone is. Most recently, the hype over the iPhone 5 has sparked my interest in why consumers feel the need to wait in lines for hours upon hours for a phone that is only slightly different from its older brother.
1. What do reviews say about the iPhone 5? Do they promote or go against all of the hype?
2. Are the apps (and app wars between other phones ex. android) making a difference in which phone people want to purchase?
3. Why is everyone “doing it”? – What’s the big deal over the iPhone over any other comparable phone?