Advertising has changed over the past few generations, and in our lifetime it seems that most commercials attempt at being funny rather than informative. While there are many companies out there that touch upon humor in their ads, some companies build entire campaigns around this idea, making you immediately think about their commercials before you even consider what the product is. The Dos Equis ads featuring the Most Interesting man in the world is a cultural icon now because of his random sayings. And that brings this to another point, some of the ads aren’t the typical humor we are used to, they rely on being completely random to draw laughs. This is shown in the new Southern Comfort commercials just showing a rather large older gentleman walking down the beach in a speedo holding a glass of their drink, or the Gillette ads showing a fast talking man with a deep voice spewing random facts which is clearly just a rip off of the Old Spice campaign.
Critical Thinking Questions
1. Do you feel that humor in advertising is a better campaign to use over the use of informative ads? Will it make you more likely to purchase the item?
2. Most of the ads featuring comedy are marketed towards men, such as alcohol and other mens beauty products, do you know of any products marketed towards women
that use this type of humor?
3. Humor in advertising was considered a poor tactic in sales for most of the modern era of advertising, do you think that it is a passing fad or is it here to stay?