Author Archives: isaacb23

The branding of generics and the value of marketing

For my case study, I will be analyzing how simulacra (particularly generic brands) benefit from market-leading products. For example, do generic bottled water companies benefit from Poland Springs’ advertising? Can they appeal to the same consumer who sees the ads

The branding of generics and the value of marketing

For my case study, I will be analyzing how simulacra (particularly generic brands) benefit from market-leading products. For example, do generic bottled water companies benefit from Poland Springs’ advertising? Can they appeal to the same consumer who sees the ads

This is not a pipe…or is it

Rene Magritte painted a simple image of a pipe. However, as the inscription states, it is NOT a pipe. The image of the pipe is separate of a true pipe, which can be filled and smoked. The irony is that

This is not a pipe…or is it

Rene Magritte painted a simple image of a pipe. However, as the inscription states, it is NOT a pipe. The image of the pipe is separate of a true pipe, which can be filled and smoked. The irony is that