Posts Tagged: consumer decisions

Selling the Personal Computer

Since the advent of the personal computer various manufacturers have heavily marketed their products. Personal computer advertisements have exhibited two distinct tactics in their marketing: an appeal to functionality and an appeal to aesthetic. Through the various eras of marketing

Selling the Personal Computer

Since the advent of the personal computer various manufacturers have heavily marketed their products. Personal computer advertisements have exhibited two distinct tactics in their marketing: an appeal to functionality and an appeal to aesthetic. Through the various eras of marketing

Moral Consumption

Erin Hodgkiss asks if today’s Consumer Society has become a market place of morality. Has the consumer culture in America become politicized? If the makers “Century of the Self” were to document consumer culture in America today, they would find

Moral Consumption

Erin Hodgkiss asks if today’s Consumer Society has become a market place of morality. Has the consumer culture in America become politicized? If the makers “Century of the Self” were to document consumer culture in America today, they would find