Selling the Personal Computer

Since the advent of the personal computer various manufacturers have heavily marketed their products. Personal computer advertisements have exhibited two distinct tactics in their marketing: an appeal to functionality and an appeal to aesthetic. Through the various eras of marketing

Bernays and the Legacy of PR

Although we see advertisements and the effect of public relations everyday we rarely hear about the public relations firms behind them. In a fitting way Edward Bernays’ legacy pervades our media but Bernays himself is not a widely discussed figure