“The best thing to happen to iPhone, since the iPhone”

What is it about the iPhone that makes it such an alluring piece of cellular technology? Do people look at it and think to themselves, “This is the greatest, fastest, most reliable phone for me?” or is it something else?

Selling the Personal Computer

Since the advent of the personal computer various manufacturers have heavily marketed their products. Personal computer advertisements have exhibited two distinct tactics in their marketing: an appeal to functionality and an appeal to aesthetic. Through the various eras of marketing

A fan till the end

Consumerism and fanaticism seem to go hand in hand; or do they? One such fanatic culture is that of the highly revered Apple Inc. The central figure in question is the “Apply fanboy.” Apple fanboys stand by their devices, be