Consumerism Out of Power

The recent tragic events of Hurricane Sandy have shown us just how vulnerable we are as consumers in todays day in age. When the lights went dark, we completely shifted how we saw, consumer and valued everyday items. Our dependence on

Green Consumerism

What drives consumers to buy these products? Chipotle and The North Face are both companies that are thriving off of a marketing campaign to promote their organic and naturalistic side to promote a healthy lifestyle through consumption of their products.

Jean Baudrillard

Jean Bauldrillard was born in July of 1929 in northeastern France. Jean did not come a family of privileged, his parents were civil servants and his grandparents were peasants. He became the first person in his family to attend college