Humor in Advertising to Males

Advertising has changed over the past few generations, and in our lifetime it seems that most commercials attempt at being funny rather than informative. While there are many companies out there that touch upon humor in their ads, some companies

Selling the Personal Computer

Since the advent of the personal computer various manufacturers have heavily marketed their products. Personal computer advertisements have exhibited two distinct tactics in their marketing: an appeal to functionality and an appeal to aesthetic. Through the various eras of marketing

Marketing, Gender, and Cars

For my case study I intend to highlight how marketing has created gender associations with certain car styles and brands. The current ideas to look into are the following: – The change in who buys vans.  In the 70s the

Car Advertisements of the 1950s

The advertisements for automobiles in the 1950s were all about the car’s features.  In a modern age where car advertisements focus on selling an experience, the 50s ads seem long winded due to the fact they are nothing but an announcer describing