Advertising as a Reflection of Social Realities

Football is America’s sport and nowadays the American sports fan is locked into the T.V. during Sunday- game day. The lifeblood of the NFL business machine is the advertisements that flood the sports fan as he/she is turned into their

Selling the Personal Computer

Since the advent of the personal computer various manufacturers have heavily marketed their products. Personal computer advertisements have exhibited two distinct tactics in their marketing: an appeal to functionality and an appeal to aesthetic. Through the various eras of marketing

The branding of generics and the value of marketing

For my case study, I will be analyzing how simulacra (particularly generic brands) benefit from market-leading products. For example, do generic bottled water companies benefit from Poland Springs’ advertising? Can they appeal to the same consumer who sees the ads

Marketing, Gender, and Cars

For my case study I intend to highlight how marketing has created gender associations with certain car styles and brands. The current ideas to look into are the following: – The change in who buys vans.  In the 70s the